Archive for the 'Adsense Tips' Category

AdSense ads can now be run on the same page as other contextual ad programs

Friday, January 19th, 2007

Good news!  The AdSense team have clarified the removal of the competitive ad policy in the terms and conditions - now AdSense ads can now be run on the same page as other contextual ad programs!  This from JenSense:

I spoke with Brian Axe, senior product manager on the Google AdSense Team on the issue. “As [...]

AdSense policy changes means a lot of work for some publishers

Thursday, January 18th, 2007

AdSense have again made tweaks to their Online Program Policy.  Some of these changes are good, some are going to mean a lot of extra work for existing publishers.
The Good:
Referrals - You can now have two referral links (or images) per referral product.  For a blog this means that you could have, for example, a [...]

Guy Kawasaki’s first year of blogging

Tuesday, January 9th, 2007

On Jan 1st Guy Kawasaki reviewed his first year of blogging.  It’s an interesting read:

2,436,117 page views for an average of approximately 6,200/day.
262 posts generated 6,961 comments and 1,937 trackbacks. That’s 25 comments/post and 7 trackbacks/post.
21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBlitz.
Total advertising revenue: approximately $3,350 = $1.39 cpm. [...]

Is it a myth that forums don’t mix well with AdSense?

Monday, September 11th, 2006

Many people who have popular forums that they’ve tried to monetize with AdSense have probably discovered that their return is nowhere near as high as they expect, even when they do everything right.
Why?
There are two reasons why this is the case.

Forums are generally diverse and because of this it’s hard to target ads.  Poorly targeted ads convert [...]

Killer AdSense Tips - #10 - Diversify!

Friday, September 1st, 2006

What’s a good way to increase your earnings through Google AdSense (or any other ad program for that matter)?  Simple!  Add more sites to your digital kingdom!
This is pretty obvious but I’m constantly amazed how people don’t figure it out for themselves.  After all, one of the main things that a site needs apart from [...]

Killer AdSense Tips - #9 - Increase the number of ads

Thursday, August 31st, 2006

How many sets of Google AdSense ads do you have on your pages?  Most people have just the one and little do they know but this is costing them money!
Did you know that you can have up to three AdSense units on a page, two AdSense search boxes and one unit of ad links on [...]

Killer AdSense Tips - #8 - Images attract the eye

Wednesday, August 30th, 2006

There’s no doubt that images attract the eye, so why not use them to your advantage!
I’ve seen a number of websites that have placed a small image close to their AdSense ads to draw the visitor’s eye to the ad and  hopefully, encourage them to click on the ad.  There are a number of ways that [...]

Killer AdSense Tips - #7 - Leverage searching

Tuesday, August 29th, 2006

If you have a relatively large blog or website (say, one with 100 or more pages of content) then chances are good that a some of your visitors will carry out a search while on your website for other content that’s of interest to them.  Why not leverage this to make some additional dollars?  Google AdSense [...]

Killer AdSense Tips - #6 - Test everything!

Monday, August 28th, 2006

Google AdSense offers you, as the publisher of their ads, about a gazillion ways to customize the color and styling of your ad (if you’re not familiar with all these customization settings, I encourage you to log in to your AdSense account and check them out).  On top of that, you have an almost infinite number of [...]

Killer AdSense Tips - #5 - Track your progress

Friday, August 25th, 2006

You’re starting to get clicks on your Google AdSense ads and the cents are starting to mount up to dollars - it’s now time to start tracking your statistics (from this point on, called stats).
OK, what do we mean by tracking stats?  What starts should you be keeping an eye on and what do they [...]