Invite questions - and answer them!
January 26th, 2007What’s one of the easiest ways to make sure that you are talking about the topics that your readers want to read about? Invite questions from your readers and answer them!
This is a simple tip but it’s under-used on the Internet nowadays, which is a real shame because it’s very effective for a number of reasons:
- You’re addressing real issues that your readers have. Chances are, it one person has a question, many others will have the same question. Think about it, how often do you address the same question by email? Why not answer it once and put it on the web and make the answer that you composed work for you!
- It saves you time. Like I said just now, many people will probably have the same exact question. Compose an answer and post it onto your blog. If anyone who asks the question again, just refer them to the post you made. This can be a real timesaver!
- Question and answer posts rank well in search engines. When you compose a Q&A post, remember to include the Q - the question. Many people when using a search engine will search based on a question - “How do I do X?” “What’s the answer to Y?” How do I cure Z?” Take advantage of this by including the question you were asked (modify the question if you want to make it clearer - most people write rambling emails - or for SEO purposes).
- It makes you seem approachable and personable - vital if you are to be a successful blogger!
This entry was posted on Friday, January 26th, 2007 at 6:37 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
