AdSense ads can now be run on the same page as other contextual ad programs
January 19th, 2007Good news! The AdSense team have clarified the removal of the competitive ad policy in the terms and conditions - now AdSense ads can now be run on the same page as other contextual ad programs! This from JenSense:
I spoke with Brian Axe, senior product manager on the Google AdSense Team on the issue. “As you and others have noticed, the AdSense Terms and Conditions haven’t been updated since 2005, and we’re working on an update to the Terms to bring everything into line. Traditionally, we don’t update the Terms as frequently, since all publishers must re-agree to the Terms whenever they change.”
“When it comes to enforcing policies on third-party contextual ads, we’ll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads,” Brian Axe tells Jennifer Slegg of JenSense.
This is good news for those who have been juggling AdSense and, say, YPN. However, the ads have to look different and you’ll need to spend a lot of time optimizing the locations for the ads - but it still allows bloggers to have multiple streams on income.
Great news!
This entry was posted on Friday, January 19th, 2007 at 12:55 pm and is filed under Adsense Tips, Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
