Opt for themed AdSense ads over the Holidays
December 12th, 2006In case you hadn’t noticed … CHRISTMAS IS COMING!
Hopefully you’re already seeing an increase in AdSense revenue driven by people who are looking for gifts and who generally feel in the mood to spend money (being in the mood to spend money puts them in the mood to click on relevant ads).
You can make your ads more “Holiday themed” and thus increase the likelihood that they are noticed and clicked on by choosing Holiday themes.
Here’s how:
- Login to your AdSense account
- Click on “My Account”
- Scroll to ”Ad Type Preference” and click “Edit”
- Now check the box “Enable themed ad units when available”
You should start to see Christmas related ads appearing on your site. At other times of year you’ll see different themed ads (Halloween and so on). The themes are usually subtle and just help draw the eye to the ad that little bit more.
If you make the change, then keep an eye on your earnings. If you see a decline in CTR (Click Through Rate) then the themes might be having a negative effect instead of the desired positive one - that’s a sign that it might be a good idea to switch back to normal ads.
This entry was posted on Tuesday, December 12th, 2006 at 7:30 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
