Is it a myth that forums don’t mix well with AdSense?
September 11th, 2006Many people who have popular forums that they’ve tried to monetize with AdSense have probably discovered that their return is nowhere near as high as they expect, even when they do everything right.
Why?
There are two reasons why this is the case.
- Forums are generally diverse and because of this it’s hard to target ads. Poorly targeted ads convert badly. Period.
- A forum is a place where people come together to talk. This doesn’t put them in any mood to click on an ad and move away from the discussion to hand. They want to talk to other like minded humans, not be sold to.
Don’t despair! The truth is that if you want to monetize a web forum, even a popular one, you need different ways to encourage users to click on ads. Here are some ideas:
- Review pages
- Articles
- News pages
- “How to’s”
If you have a high traffic forum, then what you need to do is to direct some of your traffic to pages that are geared to getting your visitors to click on the ads!
This entry was posted on Monday, September 11th, 2006 at 3:04 am and is filed under Adsense Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
